I am reading James Joyce and his fabulous stream of conciousness and I am reading Marshall Mcluhan and Mcluhan was a fan of Joyce which is interesting in that Mcluhan is writing about awareness and conciousness and James is demonstrating in writing how we think and in efforts to be a writer and I am thinking it would almost be unconcious to be aware of these 2 and not beg, borrow, steal here. No??